Finding quality products
from ethical suppliers and dealing with international,
independent testing agencies
is the nuts and bolts of
the sourcing business

The Power of Worldwide Sourcing

The supplier world has become a more open place with various sourcing engines offering this and that, so you might presume that the buying of products is easier.

Unfortunately (but perhaps also fortunately) we have to report this isn’t the case. It has just thrown up other issues. Counterfeit products or suppliers who will sell sub-standard products is widespread.

Finding the right suppliers is still critical and also carrying out a due diligence audit. The social and ethical side of the process is very important to us and we sometimes lose out because if you shortcut the ethical it leads to cheaper products.

Then there is the finance of projects, never mind the prototypes that need to be made and signed off. Legislation in terms of duty and importing items changes every week. Testing agencies exist and sometimes even these can be duped.

So even with easy markets like Europe you would think shipping has to be easier than the USA and China or Vietnam, well yes and no.
Wing Lee sources items from all over the world with projects sometimes taking up to 18 months to come to fruition.

Most projects can be achieved in 3-6 months from inception to delivery depending on the complexity of the items supplied. Time pressure and trying to reduce risk by testing products is very important in the process.

Worldwide Sourcing

Examples of our Work

Here's just a little taste of what we've delivered. If you like what you see, please get in touch to see how we can help you.

Tata Communications
Bronel Group
Tata USB F1 Car and CaseTata CapTata UmbrellaTata EarplugsTata Formal ShirtTata Jacket

Tata Communications

Tata Communications is a global telecommunications company and the official connectivity provider for Formula1.

Keeping to strict F1 branding guidelines we have produced a complete range of Tata/F1 branded merchandise, including ear plugs, caps, clothing, umbrellas, bags, card holders and USB products, for Tata Communications to give to their VIP guests.

Desk Calendar & Other ItemsMouse MatUSB DrivePowerbank Charger

Bronel Group

Bronel Group (a freight distribution company) asked us to produce a number of promotional items to promote their business and gifts for customers which included desk calendars, mouse mats, pens, mugs, diaries and USB drives.

To highlight the services Bronel provide, the USB drive was made in the design of a shipping container.

Diageo Guinness HatDiageo Talking PunditsDiageo Stretchy FiguresDiageo Mini Conversion Kit


Diageo is the world's largest producer of spirits and is a major producer of beer and wine. Our work with Diageo includes the iconic Guinness brand where we produced 50,000 hats for St Patrick’s Day, which were given out at bars and pubs as part of a nationwide promotion.

We have also worked with Guinness to produce fun ‘stretchy arm’ figurines and a ‘mini conversion kit’ among others.

Lever Corkscrew with BoxWine Glasses with BoxWine Decanter & GlassesCheese BoardPicnic Bag

Laithwaite's Wine

Over the past 15 years Wing Lee has designed and supplied thousands of bespoke items for Laithwaite’s Wine as a ‘gift with purchase’. Products supplied include: bottle/cork accessories, glassware, picnic items and cooking/food products.

Most items are chosen and designed to fit within the limited space available in a wine case and meet all of Laithwaite’s packaging requirements for safe transportation to customers.

Childs ApronChilds Bowl & SpoonAnchor Baking Kits for Schools Website


With the introduction of practical cookery into the national curriculum in 2014, Anchor launched their ‘Baking Kits for Schools’ promotion.

We were asked us to source and supply branded aprons, bowls and spoons suitably sized for children. These were then given away free to schools who had registered for the campaign “to help create the next generation of star bakers”.

Babybel LunchboxBabybel Lunchbox WebsiteBabybel Space Hopper


As part of a Babybel ‘Back to School’ promotion we were asked to design and supply a unique lunchbox, which replicated a Mini Babybel. Naturally the lunchbox featured a special holder inside the lunchbox to hold a Mini Babybel.

Wing Lee designed, produced and tested all the lunchboxes to comply with all UK safety legislation.

We also devised the Babybel ‘Hopper Promotion’ and implemented the idea with a second agency, with us sourcing and fulfilling all the branded space hoppers. The promotion was so popular that we were asked to supply additional hoppers!

Story on a Plate DesignsPlate DetailBirdsEye Story on a Plate Website


BirdsEye frozen foods 'Story on a Plate' promotion to help make teatimes more fun for children.

The idea was to encourage children to finish their meals and "make leftovers a thing of the past" so they could read the stories printed on the plates.

Wing Lee sourced and supplied all the plates used in the promotion and ensured they met all the very stringent safety requirements.

Cadbury MugsCadbury Mugs 2Cadbury Creme Egg HopperCadbury Mini Footballs


Cadbury have asked us to produce a number of promotional items to help promote their brands.

We have designed and supplied a variety of different mugs, some with their ‘Crème Egg’ and ‘Dairy Milk’ brands and others depicting scenes from a bygone age to be sold at Cadbury World. The Crème Egg hoppers, complete with the splattered Crème Egg logo, also proved very successful.

Activa Alarm ClockActiva Dressing GownActiva USB DrivesVolvic Mouse MatVolvic Lanyard


For nearly 100 years, Danone has been trying to bring health through food to as many people as possible. The group has a wide range of dairy, water and baby nutrition products by well-known brands like Activia, Actimel, Cow & Gate, Evian and Volvic.

In support of these brands we have been asked to supply numerous items from alarm clocks and dressing gowns to mouse mats and USB drives.

McDonalds Bottle and LanyardMcDonalds Bumbag with BottleMcDonalds Triangular 6-Bottle Bag


This unique design and patented sports drink bottle was developed with athletics and football in mind.

The bottles were used by the British Olympic Team and by all four home Football Associations, sponsored by McDonald’s.

They were also used by McDonald’s in New Zealand as part of a major promotion.

Flora Toastabag PackagingFlora Toastabag PhotographyKnorr Jute bagKnorr Tea Towel


Our work with Unilever has led to us producing various items for their Flora and Knorr brands.

SAGA Digital ThermometerSAGA Digital Thermometer Packaging


Saga is a company focused on serving the needs of those aged 50 and over, with nearly 3 million customers.

We sourced and supplied the digital thermometers that were sent out free to customers who purchased Saga policies.

Saracens RFC
The FA
Wembley Stadium
Saracens Keyfob In BoxSaracens Fez Rubber KeyringsSaracens Pin BadgesSaracens Sarrie The CamelSaracens USB and CaseSaracens SunglassesSaracens Fez HatSaracens ScarfSaracens Tabards and FlagsSaracens FlagsSaracens Giant Shirt

Saracens RFC

We continue to design, produce and supply numerous items to Saracens Rugby Club, most of which are made available to buy in their club shop.

Often we are required to produce new items within a very tight time frame, such as when Saracens reach a rugby cup final and need to have uniquely designed items (flags, scarves, hats, badges, etc.) to celebrate the occasion. We are able to design, manufacture in China, and supply packaged for immediate sale within 30 days – flying the products in as opposed to shipping them when need be.

We have supplied many bespoke items – including metal USB sticks styled on the club shirt, ‘Sarrie the Camel’ soft toys, fez keyrings and shield key fobs.

RFU MerchandiseRFU Cap & Shoulder BagRFU Mouse Mat


We have worked with the Rugby Football Union (RFU) in branding many ‘England Rugby’ items.

FootbalTraining ItemsBaseball CapsWallet & BadgeFlag

The FA

We have worked with the Football Association, and their sponsor Nationwide Building Society, in producing numerous branded merchandise for them.

Wembley Stadium ModelWembley Chelsea Stadium In BoxWembley Chelsea Pewter Stadium

Wembley Stadium

Wing Lee has produced quality metal models of the iconic Wembley Stadium for the FA, and Stamford Bridge for Chelsea Football Club, where they have been used as gifts for their VIP guests and to sell in their stores.