We recently had pleasure in supporting the Jinja Educational Trust (JET) at a very special fundraising dinner at the Landmark Hotel in London.
JET was raising money to further fund their aims of improving the education, training and welfare of children in Uganda, to enable them to acquire the necessary skills for a successful and fulfilling life.
On the night Wing Lee contributed by selling our successful and sustainable bio-bottle (95% made of sugar cane), which with its colourful JET branding was very popular with attendees at the event. It seemed very apt that money raised from water bottle sales alone was going to be able to pay for the installation of a much-needed water tank at one of the school dormitories that JET supports.
In addition to this, the stories of ‘Patricia the Hippo’, that have been written by David Jackson our Group Creative Director and inspired by his visit to Jinja in Uganda with trustees of JET, were also being offered for sale. A bundled jute bag containing all 10 books and a Patricia plush toy proved to be popular, as did the accompanying ‘Elmo the Hippo’ books. Interest in ‘Patricia the Hippo’ was certainly stimulated by a fabulous paper mache diorama that David had commissioned and brought down to London for the evening.
At the close of the event, we understand that over £220,000 had been raised for the organisation’s very worthy objectives.
Wing Lee was originally approached by JET to rebrand their logo following their change of name from the Bujagali Trust to the Jinja Educational Trust. The rivers and water are a key to life in Uganda, so we wanted to somehow incorporate this within the logo. The finished handprint logo depicts the geographical outline of Uganda and its major rivers within the palm of the hand.
More recently we’ve also had the pleasure of completely redesigning and launching their new website, and ensuring it is properly optimised for mobile users. You can view it for yourself and learn more about the Jinja Educational Trust here: www.jinjaedtrust.com