Birds Eye

‘Story on a Plate’ promotion

The Birds Eye frozen foods ‘Story on a Plate’ promotion was conceived to help make teatimes more fun for children. The idea was to encourage children to finish their meals and “make leftovers a thing of the past” so they could read the short poems, written by acclaimed children’s author Roger McGough, that were printed on the plates.

Wing Lee sourced and supplied all the plates used in the promotion and ensured they met all the very stringent safety requirements.