Following our successful work with other Indian pharma clients (see Neuland Laboratories and Sai Life Sciences), we were asked to develop some new ideas for Laurus. We came up with the ‘wormhole’ creative and from this we produced ads for use in publications across Europe and an 8-page booklet that was given out in tandem with the acclaimed C&EN publication. Laurus also asked us to redesign their website.
Our next task was to come up with a reimagined exhibition stand that built upon the well-received ‘wormhole’ creative, for the hugely important CPhI exhibition. We promoted Laurus’ attendance at this tradeshow with comprehensive advertising all over the metro station that adjoined the exhibition venue. It was also supported by a VIP event at the nearby Museo del Prado.
Website link: http://www.lauruslabs.com