Sai Life Sciences required us to plan a cultural event for their customers, to coincide with the CPhI exhibition in Madrid, which we duly organised and hosted at the Thyssen-Bornemisza Museum.
With the museum closed to the public, executives of Sai and their invited guests were treated to a private tour of some of the museum’s most famous works of art, including paintings by Caravaggio, Vincent van Gogh, Paul Cézanne, Pablo Picasso and Salvador Dalí.
Following the tour, we had set up a buffet and drinks reception. In keeping with the cultural theme, we arranged for Miguel Merino – a highly-respected wine grower from Briones in La Rioja province of Spain – to bring his fabulous selection of wines to be tasted by the enthusiastic attendees.
Once again, the feedback we received from this event was overwhelmingly positive.